1. User experience: A website should be designed with the user in mind. The layout should be easy to navigate, with clear menus and links that make it easy for users to find what they're looking for. The website should also be visually appealing and use colors, fonts, and images that are easy on the eyes and create a cohesive and attractive design.
2. Content quality: The content on a website should be well-researched, accurate, and up-to-date. It should be presented in a way that is easy to read and understand, using headings, subheadings, and bullet points to break up text and make it more scannable. Additionally, the content should be relevant to the website's audience and purpose.
3. Functionality: A website's features and functionalities should work properly and be easy to use. Forms should submit data correctly, search functions should return relevant results, and interactive elements such as sliders or dropdown menus should work without any issues. Broken links or features that don't work can lead to a frustrating user experience.
4. Performance: Website speed is a crucial factor in user experience. Users expect websites to load quickly, and a slow website can lead to frustration and even abandonment. The website should also be responsive, meaning it should work well on all devices, including desktops, laptops, tablets, and smartphones.
5. Security: A website should be secure to protect both the user and the website owner. HTTPS encryption helps keep user data safe and prevent unauthorized access to the website's server. A website should also have measures in place to protect against malware, viruses, and other threats.
6. Accessibility: Website accessibility means ensuring that all users, including those with disabilities, can easily access and use the website. This includes following accessibility standards such as using alt text for images and ensuring that the website is compatible with assistive technologies such as screen readers.
7. Social proof: Customer testimonials, reviews, or endorsements can provide evidence of a website's credibility and reliability. Displaying positive reviews or endorsements from reputable sources can help build trust with users and increase their confidence in the website.

In summary, a good website should provide a positive user experience with a well-designed layout, high-quality content, and easy-to-use features that work properly. It should be secure, accessible, and perform well, while also displaying social proof to build trust with users.